Review · FLOWER & FLEA MARKET TOURS
Authentic Reykjavik Food Tour with Flea Market Delights
The most memorable part of this tour may be the food many visitors hesitate to order alone, including fermented shark. I like that you get a broad taste of traditional Icelandic dishes while walking through central Reykjavik, and that weekend departures add the Reykjavik Flea Market and its food stalls.
The guides are English-speaking graduates of Iceland’s tour guide school, so the three hours combine food with local context. The main drawback is simple: the tour costs $147, and the flea market visit is available only on weekends. The walking is manageable, but you should arrive hungry and dressed for Icelandic weather.
Key points at a glance

- Fermented shark may be part of the tasting: A verified booking review singled out the shark as a memorable part of the meal.
- Weekend flea market stop: Saturday and Sunday departures can include food stalls at Reykjavik Flea Market.
- Five food-focused stops: The route includes several tastings, drinks, and regional specialties around central Reykjavik.
- Three hours on foot: Walking sections total about 50 minutes, with stops lasting from 15 to 45 minutes.
- Tour-guide-school graduates: Your English-speaking guide is trained in Icelandic guiding and aims to explain as well as entertain.
- Dietary needs are considered: The company does its best to handle allergies and dietary restrictions, but you should mention them when booking.
Why the food is the main event

Icelandic food can be hard to decode from a restaurant menu. You may recognize familiar items such as sandwiches or seafood, but the country’s older food traditions can seem less obvious. This tour gives you a planned way to try local specialties without ordering a full portion of something you may not like.
That matters most with foods such as fermented shark. One verified booking review praised the food and specifically called out the shark. The experience may not be for every palate, but it gives you a direct taste of a food strongly linked with Icelandic tradition. You can try it in a guided setting, hear why it is part of Icelandic food culture, and move on to the next stop if it is not your favorite.
The company describes the tastings as traditional Icelandic food and regional treats. The exact menu can vary, so do not book this expecting a fixed restaurant meal or a printed list of guaranteed dishes. Think of it as a sampling route through several places, with your guide explaining what you are eating along the way.
Drinks are included, including alcoholic beverages. That adds value to the package, especially if the tastings are generous enough to serve as a light meal. Still, I would not assume every stop provides a large plate. Arrive hungry, as the operator advises, but keep realistic expectations about portion sizes at a food tour.
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Starting at Hlöllabátar and Ingólfstorg Square

The meeting point is outside Hlöllabátar, a sandwich shop facing Ingólfstorg Square and two tall stone pillars. CenterHotel Plaza is to your right, and the square has benches, tables, and a covered ceiling where you can wait.
This is a useful location in central Reykjavik, but give yourself time to find it. You need to meet five minutes before the start, and the company asks you to wait outside the sandwich shop rather than inside another nearby business. Look for a guide wearing a light blue jacket marked Your Friend in Reykjavik on the back.
The route begins on foot. There is no hotel pickup or drop-off, so you need to reach Ingólfstorg Square on your own. That is a small inconvenience if you are already staying near central Reykjavik, but it matters if you are lodged farther out or carrying luggage. Do not bring large bags if you can avoid it. A food tour works better when your hands are free and your attention is on the guide.
First Reykjavik tasting, about 40 minutes

After meeting, you walk about 10 minutes to the first food stop. The schedule allows roughly 40 minutes here for a guided visit, tasting, and regional food.
This is a good length for the tour to begin properly. You have time to hear what you are eating instead of swallowing a sample and rushing away. I like that the tour gives each main stop a clear block of time, because food traditions make more sense when you know the background.
The available information does not identify the restaurant or guarantee a particular first dish. Your guide may explain how the food fits into Icelandic cooking and daily life, but the precise tasting can change. That flexibility is normal for a local food route, yet it means you should focus on the range of flavors rather than planning your day around one named dish.
If you have allergies or follow a specific diet, tell the company in advance. It does its best to accommodate dietary restrictions, but a promise to try is not the same as a guarantee that every tasting will suit every diet.
Second stop and the rhythm of the walking route

The second food stop comes after another 10-minute walk and lasts about 40 minutes. By this point, the tour has a steady pattern: walk through central Reykjavik, listen to a short explanation, taste a regional item, then move on.
That rhythm suits you if you enjoy learning in small portions. You are not seated in one restaurant for three hours, and you are not spending the whole time marching between distant neighborhoods. The route keeps the walking intervals fairly short, with the longest single transfer later in the tour lasting 15 minutes.
The guide’s training is important here. The company uses guides who graduated from Iceland’s tour guide school, and the tour promises both education and entertainment. You should expect explanations about Icelandic food and culture, not just a server placing samples in front of you.
The second stop is also a useful point to judge the pace. If you prefer long meals and quiet conversation, a moving food tour may feel busy. If you want to cover several local specialties in one afternoon, the structure works well.
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The third tasting, with only a five-minute walk

A five-minute walk leads to the third stop. This tasting and guided visit lasts about 30 minutes, shorter than the first two.
The shorter stop keeps the afternoon moving and gives you another chance to sample a regional food without filling the entire day with one sitting. By now, you should have a clearer sense of the tour’s value: you are paying for several tastings, a guide, drinks, and local explanations rather than a single large meal.
Because the menu is not fixed in the information provided, I would avoid booking this tour only for one specific food. The strongest reason to go is the overall selection. You may try familiar food, unusual food, or both. Fermented shark has been singled out by one verified customer, but it should be treated as part of the possible experience rather than a guaranteed promise for every departure.
This stop is also a good reminder to pace yourself. Icelandic food can include rich, salty, smoked, or strongly flavored items. Take small bites, drink water when available, and remember that several tastings still follow.
The 15-minute tasting and the Reykjavik streets

After the third stop, you walk about 15 minutes to a fourth guided tasting. This is the longest transfer in the route, but it is still a reasonable walk for most people who are comfortable in central Reykjavik.
The fourth stop lasts about 15 minutes, making it more of a quick tasting than a full meal. That shorter format can work well if the food is distinctive or if the guide uses the stop to add another piece to the local food story. It may feel brief if you want a relaxed table service experience.
The walking itself is part of the setting. You see central Reykjavik between tastings instead of spending the afternoon indoors. Still, the tour is not a sightseeing walk with food added as an afterthought. The food stops control the timing, so choose it for its culinary focus rather than for a full city tour.
Wear weather-appropriate clothing. Reykjavik weather can change quickly, and the route includes outdoor walking between every stop. Waterproof layers, comfortable shoes, and a warm outer layer will matter more than dressing up for the restaurants.
The final 45-minute food stop

The fifth and final stop comes after another 10-minute walk. It includes a guided visit, food tasting, and regional food, with about 45 minutes scheduled.
This is the longest stop of the afternoon and gives the tour room to finish with something more substantial or allow extra time for explanation. The exact final dish is not specified, so you should see it as the closing part of a varied food route rather than a guaranteed grand finale.
The full timing adds up to three hours: 10 minutes of walking before the first tasting, then 10, 5, 15, and 10-minute transfers between later stops. The food and guided visits account for about 170 minutes, with the balance spent walking. That is a useful distinction. You get plenty of time with food, but you should still be comfortable walking outdoors for close to an hour in total.
The final stop may also be where you realize the tour is enough for lunch or an early dinner. I would avoid booking a heavy restaurant meal immediately afterward unless you know you eat large portions. The tour includes food at every listed tasting stop, but portion sizes can vary.
The weekend flea market advantage

The Reykjavik Flea Market adds a more casual, local flavor to weekend departures. The tour can visit the market’s food stalls, which gives you a change from formal food stops and lets you see an everyday side of the city’s food scene.
This is one of the tour’s most useful differences from a standard restaurant crawl. A market stop can feel less polished and more spontaneous, with food sold in a setting made for browsing. If you are in Reykjavik over a weekend, this detail gives the tour extra appeal.
The information does not state exactly which day the market stop operates, so confirm availability when selecting your time. Weekday bookings should not be treated as including the flea market. If the market is your main reason for booking, check the departure details before paying.
The market also gives you a chance to compare food styles. Traditional Icelandic specialties may appear alongside more casual snacks, and that contrast can help you understand how old food customs fit into modern Reykjavik.
Is $147 a fair price?

At $147 per person, this is not a budget lunch. The price needs to be judged against what is included: three hours with a professional guide, several food tastings, beverages, alcoholic beverages, and all taxes and handling charges.
I think the value is reasonable if you want a guided introduction to Icelandic food and would otherwise pay for several separate tastings. The tour saves you from researching places, ordering unfamiliar dishes in full portions, and figuring out how the stops connect. The guide’s training adds another layer, since you are paying for interpretation as well as food.
The value is weaker if you mainly want one large meal or already know exactly which Reykjavik restaurants you want to visit. You could spend less by ordering one dish at a casual restaurant, but you would lose the range of tastings and the food-focused walking route.
Alcoholic beverages being included can make the price easier to justify, though you should not assume the tour becomes a drinking experience. The stated focus is Icelandic food, with drinks included alongside the tastings.
There are only three published ratings in the supplied information, producing a 4.2 average. That is too small a sample to treat as a firm measure of quality. One five-star booking from the United States praised both the food and the learning, while a one-star booking came from someone who could not attend after an ankle injury and was unhappy about receiving no refund or future credit. That second experience concerns missed attendance rather than the food route itself, but it is a practical warning to consider the cancellation terms before booking.
You can cancel up to 24 hours before the start for a full refund, and the reserve-now, pay-later option keeps you from paying immediately. If an injury or schedule change is possible, read those conditions carefully. A late cancellation may not receive the same flexibility.
Who will enjoy this food walk?
I would recommend this tour to first-time visitors who want a guided introduction to Icelandic food without spending several days testing unfamiliar restaurants. It also suits curious eaters who want to try something unusual, including fermented shark, in a group setting.
It is a good match for you if you like short walks, local stories, and several small tastings. The English-language format is straightforward, and the route is listed as wheelchair accessible. You still need to account for outdoor movement between stops and confirm that the specific route works for your needs.
Families with older children may appreciate the variety, but the company does not provide age-specific details, so you should judge the menu and walking pace for your group. People with allergies or dietary restrictions should contact the operator before booking. The company says it does its best to accommodate these needs, but the tour centers on traditional foods that may not be easily replaced.
I would be more cautious if you dislike strong flavors, prefer private dining, or need a guaranteed menu. You may find the selection adventurous, and the short tasting format leaves less control than ordering from a restaurant menu.
Should you book this Reykjavik food tour?
Book it if you want a practical, three-hour introduction to Icelandic specialties, especially if trying fermented shark and visiting the flea market appeal to you. The best parts are the range of tastings, the guide-led explanations, the included drinks, and the chance to see a less formal side of Reykjavik on weekend departures.
Skip it if $147 feels high for small portions, if you want a single relaxed meal, or if your schedule allows only weekdays and the flea market is your main goal. Arrive hungry, wear weatherproof clothing, and tell the company about dietary needs before you go. For an adventurous first taste of Icelandic food, this is a sensible choice, as long as you treat it as a guided sampler rather than a guaranteed menu.
FAQ
How long does the Reykjavik food tour last?
The tour lasts three hours, including guided tastings and walking between stops.
Where does the tour meet?
Meet outside Hlöllabátar sandwich shop, facing Ingólfstorg Square and the two tall stone pillars. CenterHotel Plaza is to the right. Arrive five minutes before the start time.
Is the Reykjavik Flea Market included on every tour?
The tour can visit the Reykjavik Flea Market food stalls during weekend departures. The information does not say that the market is included on weekday tours.
Is food included in the price?
Yes. Food tastings, beverages, and alcoholic beverages are included.
Is the tour wheelchair accessible?
Yes, the activity is listed as wheelchair accessible.
What language is the tour conducted in?
The live tour guide conducts the tour in English.
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